Posts by Elika Weaver

Improving brand communication to build trust. One of the unique aspects of owning a small business is the emphasis on relationships. Unlike big corporate companies, you get to interact with your customers on a daily basis. You probably don’t need me to tell you that the way to grow a business isn’t through meaningless, poor…

As a small business owner, every penny counts. Or does it? When is the right time to hire a designer for your brand identity? It depends on your goals. Chances are, if you’ve set out to pursue your dream of owning a small business, you’ve found that it is a hundred times more consuming and…

As a small business owner with hundreds of tasks to juggle, it’s easy to ignore things like logos, keywords, and the usability of your website. After all, you’re not a corporate company. Why should you act like one? Keep reading to see why brand identity is important for your small business. Let’s start with the…

Having trouble coming up with ideas for your project? Or maybe your Instagram algorithm is filled with memes rather than the content you really want to see. If that’s you, consider following some of my favorite Instagram accounts! 1. B Super Designs | https://www.instagram.com/bsuperdesign/ Kate’s personality and style shine through on her Instagram account! She…

I love experimenting with colors and branding and it is especially fun to create branding that I have a personal preference for! My first step when creating my own branding is to look at my Pinterest account. As an active Pinterest user, I have thousands of pins saved and I searched for patterns and colors…

The New Year is almost here! My favorite part of a new year is dreaming about all the possibilities of things to focus on, shift, or start! I often have projects in the back of my mind that I would love to experiment with but don’t make time for. Usually, I start out strong and…

Artist block can hit hard. Whether it’s been a long time since you’ve been into design or you’re feeling burnt out, here are some things to try when you’re stuck. 1. Rest You might be feeling the pressure to come up with an idea soon. Maybe you feel behind on a project and the thought…

I often reflect on my past experiences to remind myself of the value of where I’m at today. Sometimes I wonder how and why I choose design as an occupation, not because I regret choosing it but because I actually really enjoy it. In today’s blog post I’m going to breakdown the reasons I enjoy…

The tools I use as a designer are consistently shifting and expanding but here are my favorites that I’ve used the longest and know like the back of my hand! 1. Canva I can’t deny that I have the more experience with Canva than the Adobe Creative Cloud. I tend to work most efficiently in…

Why I think that you aren’t just born an artist and my evolution as an artist. One of my pet peeves is when artistic pursuits such as singing, acting, or painting are perceived as a skill that some are born with but others are not. The reason this confounds me is because when it comes…