My 3 Step Design Process

As I’ve transitioned from a few design projects a year in high school to multiple a month in college, I’ve begun to streamline my design process and figure out a workflow that works for me. While I cover organizational and admin tasks in another post, this blog layouts what I do when it’s me and the blank page on the screen!

1. Type

I start by placing all the copies on the page. For example, for an event poster I put the title, date, and details. Next, I choose two fonts, one decorative for the title and headings and then an easy-to-read sans-serif for the details or longer blocks of text. Then, I experiment with hierarchy by making the most important information larger, fading into smaller type. I make adjustments to leading and tracking.

2. Color

Next, I experiment with different color palletes. Unless you are knowledgeable about color theory, it’s best to just find a couple of premade palletes on the internet and test them out. Make sure the colors communicate the message of the event while also having enough contrast to be legible. It’s best to stick to 2-3 colors, 5 colors max to maintain clarity.

3. Graphics and Images

Finally, it’s time to layer in images and graphics. Avoid using graphics or text boxes that encapsulate text. Also, avoid compositional kisses or awkward layering. Experiment with opacity and overlays and basic shapes to enhance the message of your design.

That’s it! This is just a brief overview and not a detailed step-by-step process, but I hope it gives you an idea of how to stay organized and find your design process. Time and experience will perfect your process.